Amidst the wide array of local content enjoyed and consumed by Ugandans, MultiChoice Uganda has revealed a bigger selection of full-blown entertainment, top-tier sports, and beloved local content slated for this upcoming year.
At the 2024 MultiChoice Uganda content showcase on Thursday, the company announced it will be a spectacular year for its customers.
According to the company, this year, viewers should anticipate the return of shows they have grown to enjoy, such as Kampala Crème and DamaLie, alongside new productions like Mum Vs Wife and Crossroads, all crafted and produced by Ugandans.
These shows will have dedicated platforms on Pearl Magic Prime and Pearl Magic, exclusively showcasing local content.
Rinaldi Jamugisa, PR and Communications Manager at MultiChoice Uganda commended the collaboration they have had with local talent which has enabled the company to fulfil its mandate.
“Through strategic partnerships, investment in local talent, and innovative programming initiatives, we continually strive to amplify the voices and stories of Ugandan creators, ensuring their narratives reach audiences far and wide,” Jamugisa said.
“Our relentless pursuit of excellence in showcasing the richness of Ugandan culture not only celebrates diversity but also empowers communities and drives socio-economic growth.”
Lois Kwikiriza, Head of Marketing gave viewers assurance that they will be at the forefront of every sporting spectacle, ensuring they do not miss a single moment of the action.
“From the highly anticipated return of the European football championships to the excitement of the Paris Olympics, alongside personal favorites like Formula 1 and the last two grand slams of the year in tennis, there will be no shortage of thrilling moments.”
According to Kwikiriza, as the holidays approach, kids are not forgotten. They will also have a front-row seat to cartoons and children’s content, with Juniors Drama Club reaching the climax of its second season and a host of new cartoons including a new season of Pokémon Horizons on Cartoon Network, That Girl Lay Lay on Nickelodeon, and the thrilling movie Lady Bug and Cat Noir on M-Net movies MultiChoice recently celebrated significant victories at both the IKON and New Vision Film Awards, with the viewer-favorite show DamaLie sealing wins for Best TV Series at both ceremonies, among other accolades.
“We believe in the power of storytelling to inspire, entertain, and unite communities. Our ongoing investment in the local film industry is evident of our unwavering dedication to nurturing homegrown talent and celebrating diverse stories," Brian Mulondo , the Local Content Marketing Manager said.
Uganda’s internet users have reached 13 million, marking an increase of 1.2 million (10.3%) between January 2023 and January 2024 and this notable growth, coupled with internet penetration standing at a modest 2% of the general population, signifies a positive trend.
This achievement coincides with MultiChoice’s robust promotion of its streaming platforms, DStv Stream and GOtv Stream, allowing viewers to catch up on missed shows and watch in real-time, wherever they may be.
On the customer convenience front, Jamugisa further elaborated, “With just a few clicks, our viewers can immerse themselves in a vast array of entertainment options. Whether you’re at home, commuting, or on holiday, the accessibility of DStv Stream, GOtv Stream and Showmax ensures that entertainment is always at your fingertips.”