The NBS Sport strategic leadership team met with the Uganda Rugby Union (URU) executives for a high-level meeting focused on driving the next phase of growth for Ugandan rugby.
NBS Sport hosted the leadership of the Uganda Rugby Union (URU) for a strategic meeting focused on expanding the reach and visibility of rugby across the country.
The engagement brought together the URU team, led by Chief Executive Officer Isaac Lutwama, and the NBS Sport delegation headed by Andrew Kabuura, Head of Sports at Next Media. The two teams held wide-ranging discussions on upcoming rugby events, broadcast strategies, and ways to grow audience connection with the game at every level.
The session underscored a shared commitment to shaping the future of Ugandan rugby through impactful storytelling, consistent coverage, and creative promotion of the sport’s local and international calendar.
“Our collaboration with NBS Sport continues to bring Ugandan rugby closer to its fans,” said Isaac Lutwama, CEO of the Uganda Rugby Union. “Through visibility and consistent engagement, we can inspire more people to follow, support, and participate in the game.”
Andrew Kabuura, Head of Sports at Next Media, reaffirmed this focus, saying, “We are keen on ensuring that rugby gets the spotlight it deserves. Our work goes beyond broadcasting matches—it’s about showing the passion, discipline, and community that define Ugandan sport.”
The meeting concluded with both sides aligned on creative plans to spotlight key competitions, player stories, and grassroots development, setting the stage for an even stronger connection between the game and its supporters.
NBS Sport continues to affirm its place as the leading platform for Ugandan sport—championing local stories, nurturing talent, and celebrating national pride through sport.
