Speaking during the Taasa Obutonde–Zero Waste launch at Next Media Park on June 12, 2025, Taban Idro, CEO of Zero Waste Africa, challenged stakeholders to stop treating waste as garbage and start seeing it as a resource.
“We must reduce agricultural waste flooding into our cities and instead turn it into value,” he said. Taban emphasized that real transformation begins with collective responsibility calling on citizens, businesses, and government to rethink their role in the waste cycle.
Taban pushed for investment in waste management, urging the private sector to stop waiting for perfect systems and instead lead in turning waste into utility. From composting agricultural by-products to creating green jobs, he laid out a clear case for solutions that work at both community and national levels.
This message came as part of the launch of Uganda’s national movement under the theme “My Waste, My Responsibility”—a ”joint effort between Zero Waste Africa and Next Media’s Taasa Obutonde initiative.