Tusker Malt Band Nights are back, promising a high-energy celebration of live music, with Abeeka Band taking centre stage as the official ambassadors of the campaign.
If you have ever scrolled through social media, you might have seen posts from people asking for venues with live band performances. Over the years, such performances were rare; some waited for Afrigo Band’s nights at Club Obligatto. Later, bands like Qwela, Kads Band, and K’Angie Band began hosting monthly, and at times weekly, performances.
Tusker Malt Band Nights were born from this tradition, offering curated live music experiences featuring session bands, from established acts to emerging talent.
On Tuesday afternoon at the Uganda Breweries Limited offices in Luzira, Tusker Malt Lager officially announced the return of the Band Nights, and introduced Abeeka Band as the spirited faces of the campaign.
If you have spent a Friday evening in a hotel lounge, lingered in a city bar on a Saturday, or stepped into a neighbourhood hangout where the drums are louder than the traffic outside, you know this truth: Uganda does not just listen to live music, it gathers around it.
Sandra Againe, Brand Manager of Tusker Malt Lager, described the partnership as a natural alignment of rhythm and refinement.
“Today marks an exciting moment for Tusker Malt Lager as we officially announce our partnership with Abeeka Band as ambassadors of the Tusker Malt Lager Band Nights campaign,” she said.
She spoke of a country where live bands are a tradition, where bar stools fill quickly and drinks are savoured on nights when a bass guitar hums through the room. Data, she noted, consistently shows that outlets experience higher traffic when live bands perform. But beyond the numbers lies something more valuable: connection.
“Live music creates energy, connection, and shared moments, exactly the kind of atmosphere Tusker Malt Lager stands for,” she said.
Band Nights, she explained, is about embracing what Ugandans already love and amplifying it, not creating culture, but elevating it.
In Abeeka, the brand believes it has found perfect torchbearers, a band that represents a new wave of live performers, dynamic, versatile, and in tune with the modern audience, yet respectful of Uganda’s musical roots. Their stage presence is electric, their repertoire fluid, and their following growing.
“They embody excellence, authenticity, and creativity, qualities we value as a brand,” she added.
For Tusker Malt, this is not a fleeting interest in music, but a long-standing relationship. Through platforms like Tusker Malt Conversessions, the brand has created intimate spaces where artistry and storytelling meet. Past collaborations with legendary outfits such as Afrigo Band and celebrated artists like Cindy Sanyu signal a sustained commitment to Uganda’s soundscape.
“We don’t just sponsor music, we invest in its growth and sustainability,” said Elizabeth Mutamuliza, Head of Beer.
Tusker Malt Band Nights will partner with entertainment outlets across the country to bring the nights closer to audiences.
As the afternoon wound down in Luzira, what lingered was not just an announcement, but the promise of a movement that blends premium malt with premium music.
“Tusker Malt Lager has always stood for craft, character, and connection. With Abeeka Band leading the way, Band Nights will not just be events, they will be moments that celebrate Uganda’s sound, soul, and shared experiences,” Mutamuliza said.
