Guinness Smooth is keeping the momentum high as it continues its mission to bring the “Make It Yours” spirit to the heart of Uganda’s creative scene.
Following a high-octane takeover at Silo last month, the experience moves to Paradigm Kansanga this Friday, February 13, for an evening dedicated to the craft behind the hits.
The “Make It Yours” platform, which previously featured fashion masterclasses in Mukono and digital storytelling sessions at Silo, has steadily grown into a space where nightlife meets personal growth.
This Friday, the focus shifts to the sonic arts with the Guinness Smooth Creators Lab by HeyoAxon.
At the centre of the Paradigm takeover is an intensive Music Edition Masterclass led by the acclaimed producer.
Designed for aspiring producers and artists, the session will explore the practical fundamentals of beat-making, vocal recording basics, and artist branding.
In a unique twist, the Creators Lab session will be conducted using silent disco technology, creating an immersive and focused learning environment within the vibrant energy of the venue.
From 6:00pm to 8:00pm, guests will move from a technical presentation into a live, practical recording session featuring a fully functional mini-studio setup.
“The ‘Make It Yours’ journey is about celebrating those who aren’t afraid to carve out their own path. By bringing the Creators Lab to Paradigm, we are providing a platform where creativity and craft meet the smooth, vibrant lifestyle of our consumers,” said Denise Nazzinda, Guinness Smooth brand manager.
“We want to empower a new wave of talent to express themselves boldly and truly make every moment, and every sound, their own.”
True to the Guinness Smooth identity, the night is about more than just learning; it is a celebration of self-expression.
Paradigm will transform into a hub of creativity, where the smooth taste of Guinness meets the bold sounds of Kampala’s growing music industry.
The entertainment line-up features some of Uganda’s most exciting selectors and hosts. DJ Dash will take charge of the decks, while Viana Indi and Alleh MC host the evening.
Culture Dancers will add a vibrant visual element, blending rhythm and movement to complement the music.
Whether attending to sharpen production skills with HeyoAxon or simply to soak in the atmosphere, guests can expect a fresh and engaging take on the modern nightlife experience.
The experience starts at 6:00pm and is open to creatives, Guinness lovers, and music enthusiasts.
