APass Appreciates Next Media for Support on Maiden Concert

By Elizabeth Tendo | Wednesday, August 6, 2025
APass Appreciates Next Media for Support on Maiden Concert
The partnership between APass and Next Media for the concert was a clear demonstration of how collaboration can amplify an artist's reach and push the creative sector forward.

Months after his highly successful maiden concert, Ugandan music star APass paid a special visit to the Next Media Park to personally thank the media house for the pivotal role it played in the event's success.

The concert, held on January 31st, 2025, at the Kampala Serena Hotel, was a landmark moment in the artist's career. Next Media, through its innovative streaming platform AfroMobile, was a key sponsor, providing extensive support that brought fans closer to the action. This included exclusive behind-the-scenes content, rehearsal highlights, and, most notably, a live stream of the entire concert, allowing fans across the globe to be part of the celebration.

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In a thoughtful gesture of gratitude, APass returned to the home of his media partners to express his appreciation. The visit was warmly received by the Next Media team.

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Next Media Group CEO, Kin Kariisa, acknowledged the visit on his social media, stating, “Thank you, APass, for the thoughtful gesture this morning, visiting the #NextMediaPark to express appreciation for the support of our brands during your maiden concert earlier this year. We don’t take it for granted. Keep soaring!”

The partnership between APass and Next Media for the concert was a clear demonstration of how collaboration can amplify an artist's reach and push the creative sector forward.

APass’s return visit closes the loop on a successful partnership, highlighting the importance of mutual respect and appreciation in building a stronger entertainment industry in Uganda.

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