Uganda Breweries through its latest beer innovation, Pilsner King has announced its sponsorship of King Saha’s concert set to take place set for January, 24 at Cricket Oval Lugogo.
The concert dubbed “King Saha Live in Concert”, is a celebration of King Saha’s musical journey and promises an unforgettable live music experience featuring some of Uganda’s top performing artists and an immersive Pilsner King experience.
Speaking to the sponsorship, Edgar Kihumuro the Pilsner King Brand Manager UBL said, “This collaboration underscores Pilsner King’s Reach for more ambition that seeks to support local talent while creating remarkable brand experiences for consumers”.
Pilsner King as a bold taste and a champion of originality, finds a natural synergy with King Saha’s authentic artistry and dedication to excellence thus the partnership, he added.
The Biri Biri star has consistently delivered chart-topping hits and mesmerizing performances, earning his crown as a true "king" of Ugandan Afrobeat.
While addressing the media, the deputy spokesperson Kampala Metropolitan police, Luke Oyowesigire cautioned fans against any form of chaos and urged them to abide by the security guidelines .
“We are working closely with the traffic police and management team to ensure maximum security for revellers”, he added.
King Saha, flanked with over 20 Ugandan artists including Carol Nantongo, Fik Fameica, Big Eye, Nubian Li, Grenade, Fik Gaza and more thanked all sponsors and promised his fans a memorable musical showcase.
