Northern Uganda is becoming a magnet for both national and international artists, with many choosing the region for their performances due to the unique connection audiences there have with music.
Singer Alexander Bagonza, popularly known as A Pass, recently shared his insights into why the region is attracting an increasing number of artists.
Speaking after a recent performance in Arua, A Pass highlighted the passion and deep appreciation for music among Northern Ugandans.
"The people in northern Uganda understand music to a certain degree more than those in central Uganda," A Pass said. "They request songs that are not even popular, and they know them word for word."
The singer recalled his surprise at the audience's familiarity with tracks from his album that he hadn’t planned to perform, such as Bad and Bad and I Wish.
"It’s really warming to see people connecting with your music on such a deep level," he added, praising the enthusiasm and energy of audiences in Gulu and Arua.
A Pass contrasted this experience with performances in Kampala, where he feels listeners focus more on the hype than the music itself.
"Here in Kampala, some people just vibe but don’t really listen to music," he noted.
This sentiment is echoed by other artists who have performed in Northern Uganda. Recently, Nigerian superstar Paul Okoye, better known as Rudeboy, delivered an emotional tribute to the late Ugandan music icon Mowzey Radio during his show at Acholi Inn in Gulu.
Rudeboy performed a heartfelt rendition of Radio’s hit song Nakudata, leaving the audience moved and captivated.
Other international acts like Kenya’s Nameless have also graced the Northern Uganda stage, further cementing the region's reputation as a hub for memorable performances.
Artists credit the region's growing prominence to the genuine love for music displayed by its audiences.
According to A Pass, "These are places where you feel people truly love music. It’s different from just attending a concert; they connect with the art."
