Makerere University recently hosted the Uganda Entrepreneurship Congress & Students Expo 2024, a vibrant event themed “Entrepreneurship as a Catalyst for Inclusive Growth.” Attendees were inspired by prominent leaders, including the Guest of Honor, Prof. Barnabus Nawangwe, Vice Chancellor of Makerere University, and the Keynote Speaker, Minister of State for Youth and Children Affairs, Balaam Ateenyi among others. These figures emphasized the importance of entrepreneurship in fostering economic growth and social inclusivity in Uganda.
The event attracted students and young entrepreneurs from various regions, eager to learn how to turn their business ideas into impactful ventures.
Among the speakers was Next Media’s Chief Marketing Officer, Danze Edwin, who shared essential strategies for leveraging media as a driving force for entrepreneurial growth.
Danze highlighted the importance of content creation and design as a way to attract and engage audiences, emphasizing that creativity and innovation can differentiate one’s brand in a competitive market.
He further emphasized analytics and tracking to understand customer behavior, enabling businesses to adjust their strategies and make data-driven decisions.
A strong proponent of digital tools, Danze shared insights into customer engagement support and social media management as critical for staying connected with audiences. He advised young entrepreneurs to wisely choose platforms that align with their business goals. “Invest your time and money in platforms that make sense for your business,” Danze said. “The number one tool you own to promote your business is your smartphone.”
The Uganda Entrepreneurship Congress & Students Expo 2024 offered young Ugandan entrepreneurs a rare opportunity to learn directly from industry experts. With insights into media and technology’s impact on modern businesses, these young innovators are now better equipped to make their entrepreneurial visions a reality.
