The Katikkiro of Buganda, Charles Peter Mayiga, has called for stronger and more effective national communication systems to promote unity, awareness, and development across Uganda.
Mayiga made the remarks while meeting Alan Kasujja, who paid a courtesy visit to the Buganda Kingdom headquarters at Bulange Mengo together with his team from the Uganda Media Centre.
Kasujja, who recently assumed office, is engaging key stakeholders as part of efforts to strengthen public communication and national messaging.
During the meeting, Mayiga emphasised the need for Uganda to shape a stronger national identity beyond its natural attractions, highlighting the role of citizens as ambassadors of the country.
“I emphasized that Uganda must be known not only for its natural beauty, but for the quality, competence, and character of its people. Ugandans abroad and at home are powerful ambassadors whose excellence reflects directly on our country and strengthens our global standing,” he said.
He also pointed to gaps in communication that limit public awareness of government programmes and opportunities, saying effective messaging is central to improving livelihoods.
“I underscored the central role of effective communication in national development, ensuring that citizens understand government programs, opportunities, and how to benefit from them. Without this, many remain unaware and unable to improve their livelihoods,” Mayiga said.
The Katikkiro further called for communication approaches that promote unity, mutual respect, and constructive national dialogue.
“Uganda is big enough for all of us. A united population is key to achieving meaningful social and economic transformation,” he added.
Kasujja assumed the role of Executive Director of the Uganda Media Centre following the departure of Ofwono Opondo, who resigned in April 2025 to join elective politics and was later elected unopposed as Member of Parliament representing Older Persons for Eastern Uganda.
Before taking up the position, Kasujja spent over a decade with the BBC, where he served as a lead presenter on the World Service programme Newsday and hosted the Africa Daily podcast.
He returned to Uganda in 2025 after 13 years in London, bringing extensive experience in international broadcasting.
His earlier career included roles in Uganda’s media industry, with stints at Sanyu FM and Capital FM, where he co-hosted The Big Breakfast.
The meeting signals a potential collaboration between Buganda Kingdom leadership and the Uganda Media Centre in advancing communication strategies aimed at building a more informed and cohesive society.
