Pride Bank Limited has earned global recognition after winning the Most Innovative Insurance Product – Pride Care Uganda 2026 award at the prestigious Global Banking & Finance Awards 2026.
The accolade underscores the Bank’s commitment to delivering forward-thinking financial solutions tailored to the evolving needs of its customers.
The award-winning product, Pride Care—also known as Malayo ne Pride—is an insurance solution designed to provide affordable and accessible coverage to individuals and families, particularly in underserved communities.
It directly addresses everyday risks faced by customers, offering protection while enhancing financial resilience.
Through Malayo ne Pride, the bank has simplified insurance by making it more relatable, culturally relevant, and easy to access.
With a minimum balance requirement of just Shs 100,000, more Ugandans can confidently embrace financial protection as part of their daily lives.
In addition to this global recognition, Pride Care also received acclaim at the Insurance Innovation Awards 2025, held on March 27, 2025.
During the event, Pride Bank’s partner, Padre Pio Insurance Brokers, won the Most Innovative Insurance Broker Award for the same product. This dual recognition highlights the power of collaboration in delivering impactful and innovative insurance solutions.
By integrating insurance into its broader financial services portfolio, Pride Bank continues to strengthen its contribution to financial inclusion in Uganda.
The product reflects a deliberate strategy to move beyond traditional banking and offer holistic financial solutions.
The Global Banking & Finance Review Awards celebrate excellence and innovation across the global financial sector, recognizing institutions that are redefining banking through technology, accessibility, and impact-driven solutions.
Pride Bank’s achievement not only places Uganda on the global financial innovation map but also showcases the growing importance of locally developed solutions that address real community needs in practical and sustainable ways.
“Pride Care was designed with the everyday Ugandan in mind—simple, accessible, and responsive to real-life risks. This recognition affirms our commitment to innovate with purpose, ensuring that more people can access meaningful financial protection," said Joseph Feeta, Business Head at Pride Bank
As Pride Bank continues to expand its footprint, it remains focused on developing customer-centric products that promote economic empowerment, strengthen communities, and contribute to sustainable national development.