Roofings Group, a leading steel manufacturer in East Africa, has officially launched its new e-commerce platform, marking a significant milestone in the company’s journey toward digital transformation and enhanced customer service.
To deliver this platform, Roofings partnered with Tech Mahindra, a global technology leader with more than 149,000 professionals across 90+ countries. Known for powering digital transformation for over 1,100 enterprises worldwide, Tech Mahindra brings deep expertise in consulting, enterprise applications, AI, cloud, and large‑scale systems integration.
The platform is designed to simplify and modernize the steel purchasing process, enabling customers to conveniently browse products, access transparent pricing, place orders and make payments from anywhere in the world.
Digital Transformation of Steel Purchasing
The newly launched platform enables customers to:
- Browse a wide range of steel products, including roofing sheets, Hollow sections, TMX 500c rebars, fencing products and other building materials
- Access real-time pricing and product availability
- Place orders remotely without the need for physical visits
- Experience a faster, more efficient, and transparent procurement process that is the first of it’s kind in the industry.
This initiative shows Roofings Group’s commitment to improving operational efficiency while delivering a seamless customer experience in an increasingly digital marketplace.
The Chairman of Roofings Group, Dr. Sikander Lalani, commended the internal teams for their commitment, collective effort, and long hours invested in bringing the project to life. He also extended sincere appreciation to Tech Mahindra for their unwavering support, technical expertise, and continued reliability throughout the development process. He emphasized that the launch represents a key milestone in the company’s digital transformation journey.
He further emphasized that the platform is especially beneficial for diaspora clients, who previously relied on intermediaries. The new system provides a direct, secure, and efficient purchasing channel, putting control in the customers' hands.
The Group Chief Executive Officer (CEO), Mr. Sheikh Arif, of Roofings highlighted the strong collaboration across departments, noting that the success of the platform was made possible by teams working together in different capacities. He reiterated that the launch marks an important step forward in enhancing customer service and operational efficiency.
Oliver Lalani, the Executive Director, noted that Roofings has already achieved Level 2 automation in production with the new state of the art production plant in Namanve and is now extending similar innovation into its sales and service processes. He noted that the new platform demonstrates the company’s commitment to digital transformation and evolving customer needs, while promoting transparency allowing customers to clearly view products, pricing, and options which is uncommon in the steel industry currently.
Strategic Vision and Partnership
Nashila Lalani, a share holder, acknowledged the Chairman’s long-standing vision for the company’s growth and transformation, noting that the launch of the platform is a clear realization of forward-thinking leadership that has consistently anticipated future industry needs.
A representative from Tech Mahindra stated that the platform was brought to life through close collaboration, shared commitment, and a unified vision between both teams. They expressed appreciation for the continued trust and partnership with Roofings Group.
Customer-Centric Innovation
According to Joseph Arinaitwe, the Group Sales Manager, the introduction of the e-commerce platform significantly simplifies the sales process for both the company and its customers. He noted that the platform addresses longstanding challenges faced by customers, particularly those unable to visit physical locations, by enabling seamless remote ordering on one’s phone or computer.
Why This Matters in the current Market dynamics:
This launch comes at a time when there is growing demand for:
- Digital and online procurement solutions in a traditionally offline industry
- Greater pricing transparency and efficiency in steel supply chains a value only Roofings can provide
- Accessible purchasing channels for both local and international customers. No need for physical visits
- Flexible payment methods like Mobile Money, Debit and Credit cards are all supported with ZERO fees
- There is an included online discount that customers who buy online will enjoy.
The e-commerce platform is now live and accessible at: www.roofingsgroup.com/shop.html
Customers can start placing orders immediately.
About Roofings Group
Roofings Group is a leading manufacturer of steel and plastic construction solutions in East Africa, known for its high-quality products, steel innovation, and commitment to industrial growth. With advanced production capabilities and a strong market presence, the company continues to play a key role in supporting infrastructure development across the region.