President Museveni is set to officially open the inaugural Uganda Connect International Buyers Week, a strategic platform aimed at boosting Uganda’s global trade presence by connecting exporters directly with international buyers and investors.
The event, scheduled from November 25 to 28 at Munyoyo Commonwealth Resort, is championed by the Presidential Advisory Committee on Exports and Industrial Development (PACEID) under the theme “Meet, Connect and Trade.”
It is designed to transition Uganda from commodity-based trading to structured, value-driven partnerships, at a time when the country is aggressively expanding its global commercial presence.
Speaking during a pre-event meeting, PACEID Chairman Odrek Rwabogo said the initiative would play a critical role in strengthening Uganda’s export systems.
“Our goal is to eliminate blind trade and build structured, reliable markets for Ugandan goods and services. The Uganda Connect Buyers Week allows global buyers to experience our products, meet our exporters, and see the efficiency of our value chains firsthand,” Rwabogo said.
This year’s edition will feature the first Uganda Connect Marketplace, an open showcase where international buyers can interact directly with top-tier, export-ready Ugandan brands.
The marketplace will include live product demonstrations, buyer sampling, and consumer engagement opportunities.
The Buyers Week forms part of the broader Uganda Connect model, which seeks to build global confidence in Uganda’s export sector by strengthening product traceability, branding, and sustained market engagement.
The event is expected to attract international buyers, trade representatives, investors, and diplomats interested in sourcing Ugandan products or exploring collaboration opportunities across the country’s export value chains.