ICEA Lion pushes for insurance uptake with new campaign
ICEA LION Uganda has officially launched its 'What’s Your Plan? ' campaign- an ambitious initiative designed to empower Ugandans with tailored financial security and planning solutions.
The campaign was launched on Tuesday at Choate Hotel in Kampala
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Speaking during the launch, Daniel Kairu, the Head of Business Development and Marketing at ICEA Lion General said the new campaign is a movement to shift mindsets and ignite conversations about financial preparedness.
He added that it challenges individuals, families, and businesses to take proactive steps toward securing their financial future through insurance and investment solutions.
“Many Ugandans realize the importance of financial security when it’s too late. The ‘What’s Your Plan?’ campaign is here to change that. Whether it’s securing your child’s education, preparing for retirement, or protecting your business, planning ahead is key. ICEA Lion Uganda is committed to providing the right solutions to help our customers plan, protect, and prosper,"Kairu said.
Officials said the campaign will educate Ugandans on the critical role of insurance and investment solutions in securing their financial future.
Speaking during the launch, Sande Protazio, the director planning, market research and development at the Insurance Regulatory Authority said Uganda’s insurance sector is experiencing rapid growth, driven by increased consumer confidence, improved distribution networks, and the rise of digital transactions.
“Uganda's insurance sector is experiencing remarkable growth, demonstrating its increasing importance to the nation's economy. There was a significant 11.29% increase in gross written premium (GWP) from shs1.4 trillion in 2022 to shs 1,6 triillion in 2023," Protazio said.
This growth is attributed to increased online insurance purchases, making policies more accessible, enhanced distribution networks, expanding insurance reach, a growing middle class, driving demand for financial security, faster claims processing, ensuring prompt compensation and greater awareness and consumer education, fostering trust in the industry.
Officials said with the new campaign, ICEA Lion Uganda is strategically positioned to drive insurance uptake by offering innovative, customer-centric financial solutions that cater to the evolving needs of individuals and businesses.
“Financial security isn’t just about today- it’s about securing tomorrow. Our products are designed to serve every Ugandan, from young professionals to growing families and business owners,” added Mr. Kairu
