The Uganda Institute of Banking and Financial Services (UIBFS) has officially launched the 2025–2026 Banking and Financial Services Awareness Campaign (BAFSAC), opening the new season with a national webinar series under the theme “Planned Adult.”
The launch, held on Friday, featured the inaugural webinar titled, “Financial Health: From Earnings to Sustainability,” delivered by UIBFS Chief Executive Officer Ms Goretti Masadde and moderated by Ms. Grace Muwanguzi, Head of Learning and Development at Stanbic Bank.
The session focused on practical strategies to strengthen personal financial health and shift mindsets from short-term financial survival to long-term sustainability.
Now in its sixth season since its official unveiling on October 31, 2025, BAFSAC has evolved into a flagship national platform promoting responsible financial behaviour among individuals, households, and institutions.
This year’s campaign places renewed emphasis on intentional financial decision-making across key pillars including planning, saving, investment, responsible borrowing, insurance, retirement planning, digital finance, and sustainability.
As part of the 2025–2026 rollout, UIBFS will host weekly public webinars every Friday from 3:00pm to 4:30pm, running through February.
The sessions will tackle practical and timely topics such as institutional sustainability, financial planning for professionals, and managing the social and financial implications of lending and generosity.
Participation is free, reinforcing UIBFS’s commitment to expanding access to financial literacy.
Speaking at the launch, Mrs. Masadde highlighted the role of continuous financial education in building resilience.
“The Planned Adult campaign is about helping individuals and institutions move beyond reactive financial decisions,” she said. “Through these weekly conversations, we are creating space for honest dialogue, learning, and behaviour change that supports long-term financial and economic resilience.”
Beyond the webinar series, UIBFS unveiled the Throwback 2025 Challenge, a digital storytelling initiative encouraging Ugandans to reflect on their financial decisions in 2025 and intentionally plan for 2026.
The challenge invites participants to share short videos or photo stories guided by three prompts: what they did financially in 2025, what they learned, and what they are intentionally building in 2026. Entries may address any of the campaign’s financial pillars and will be shared across major social media platforms.
Running from February 6 to May 6, 2026, the initiative will award a total of UGX 1,000,000 in prizes, with monthly recognitions culminating in a grand finale in May.
“Beyond the prizes, the real value of the Throwback Challenge is impact,” Mrs. Masadde said. “One honest story can inspire another person to plan better, save smarter, and build a more secure future.”
The 2025–2026 Banking and Financial Services Awareness Campaign is supported by key financial sector stakeholders including the Deposit Protection Fund (DPF), Bank of Baroda Uganda, ABSA Bank Uganda, the Insurance Regulatory Authority (IRA), and aBi Finance.
The initiative is implemented in partnership with the Uganda Bankers’ Association (UBA) and the Bank of Uganda (BoU).
Through collaboration, education, and digital engagement, UIBFS says it aims to strengthen financial literacy as a driver of individual wellbeing, institutional sustainability, and national economic growth.
