Pilsner Lager has joined the Kingdom of Tooro this week in a grand celebration marking the 30th Coronation Anniversary of Omukama Oyo Nyimba Kabamba Iguru Rukidi IV, reinforcing a partnership deeply rooted in a shared vision for preserving and celebrating culture.
The multi-day event, held at the Karuzika Palace, was a celebration of the kingdom's rich cultural heritage and the Omukama's three decades of visionary leadership.
The festivities commenced with a royal tour on Wednesday, led by His Majesty alongside HRH Princess Ruth Nsemere Komuntale Akiiki and Queen Dr. Best Olimi Kemigisa Akiiki.
The royal family guided partners and well-wishers through the King Oyo Model Farm, and later, the historic Kiko Tea Plantation.
In his remarks during Friday's proceedings, His Majesty Omukama Oyo Nyimba Kabamba Iguru Rukidi IV thanked all partners for their continued support.
He emphasized that such contributions are vital to achieving the ambitious goals of the Tooro Kingdom's 25-year development plan.
Launched in 2021, the plan is anchored on six key pillars: promoting and protecting culture, skills development for youth, agricultural investment, tourism promotion, environmental and water conservation, and ensuring health for all.
As the official beer partner, Pilsner Lager is at the heart of the Ekyoto Ha Mpango celebrations.
The brand established a dedicated Pilsner Cultural Village on the palace grounds, creating a space for guests to immerse themselves in the traditions, stories, and spirit of Tooro.
Speaking at the celebrations, Sheila Sabune, Corporate Relations Director at Uganda Breweries, explained the brand’s long-standing connection to the kingdom:
“We are deeply honoured to be part of this celebration of Omukama Oyo’s 30-year reign,” said Sabune. “Our relationship with Tooro is based on the shared desire to promote cultural preservation, unity, and appreciation of our unique heritage. This partnership is brought to life here through our Pilsner Lager brand in the Ekyoto Ha Mpango activities.”
The Fort Portal festivities will culminate in the Ekyoto Ha Mpango Music Festival at Karuzika Palace on Saturday. In a fitting tribute to King Oyo's 30-year reign, the event will be headlined by "The King Herself," Cindy Sanyu.
In the spirit of celebrating Tooro, Talent Africa CEO Ally Alibhai confirmed that the Saturday stage will also feature several of Tooro’s own artists, including Irene Hinda, Atwooki Richie, Muzamiru, and Big Doug.
Pilsner Lager remains committed to supporting cultural institutions and traditions that unite people across the nation, while maintaining strong partnerships with local communities.
