On Friday, June 13, 2025, the NBS After 5 team took Uganda’s biggest entertainment show off the set and straight into the Next Media Innovation Hub — the vibrant engine room where ideas come to life. This special edition gave viewers a rare look into the behind-the-scenes brilliance that fuels their favorite programs.
Douglas Lwanga, one of Uganda’s most celebrated entertainment personalities and a long-standing host of NBS After 5, led the team into the heart of the creative department. Their mission? To understand and appreciate the process, passion, and people behind the visual magic audiences enjoy every evening.
“TV is beyond being a presenter… We have a lot of work going on behind the scenes,” said Admire Nabanza, a passionate creative at Next Media.
From designing captivating flyers, producing show bumpers, and crafting scroll-stopping adverts, the creative team plays a crucial role in ensuring that the After 5 experience is not just entertaining but unforgettable. Admire revealed that even a single bumper for NBS After 5 can take up to 4 hours to conceptualize, design, and perfect—a reminder of the meticulous work that powers every moment on screen.
The conversation also touched on the legacy of the late Benjamin Owor, also known as Bush Baby, who once headed the creative department during his time at Next Media, laying the groundwork for the vibrant, fast-paced environment the team operates in today.
In an engaging exchange with the hosts, Admire shared updates on current projects, including work on Afro Mobile, Next Media’s flagship digital platform. “Work is amazing,” they said, reflecting the energy and innovation that thrives within the hub.
The show further explored the broader structure of the marketing and communications division, detailing how the creative, PR, digital, and research teams all work in tandem to support flagship properties like NBS After 5.
This edition of NBS After 5 was about the unsung heroes who shape Uganda’s entertainment culture from the background. In its quest to stay at the forefront of the industry, After 5 continues to evolve, spotlighting not just stars in front of the camera but also the storytellers behind the screen.
