Glovo, a leading multi-category app, has hosted East Africa’s largest retail media event in Nairobi.
The event brought together over 60 industry leaders, top brands, banks, and agencies to explore innovative strategies that are set to redefine consumer engagement across the region.
The gathering offered a platform for sharing insights into order trends and customer behavior in Kenya and Uganda.
These insights are expected to help brands refine their strategies to better connect with their audiences.
Noémie Vallée, Global Brand Ads Lead at Glovo, emphasized the company’s commitment to innovation in brand advertising.
She unveiled global partnerships with companies like MARS and previewed new advertising assets set to launch in December 2024 and early 2025. These assets promise to enhance visibility and engagement opportunities for brands.
The event also showcased best practices from leading firms such as L’Oréal East Africa, providing attendees with actionable learnings. It concluded with networking opportunities, photo sessions, and meaningful interactions among industry peers.
Glovo Uganda General Manager, Ivy Maingi, highlighted the importance of retail media in driving growth across the region.
"In Uganda, we are witnessing first-hand the power of retail media to drive growth and create stronger connections between brands and consumers. Glovo's presence in East Africa is about more than expanding access—it's about innovation that empowers brands to reach audiences in ways that resonate. I'm excited about the momentum we've built today and how this will shape the future of retail across the region,” Maingi said.
Caroline Mutuku, General Manager of Glovo Kenya, emphasized Kenya's leading role in the region's retail media landscape.
"Kenya is fast becoming the hub for retail media innovation in East Africa, and Glovo is proud to lead this transformation. Retail media is no longer just an add-on; it's a critical tool for brands that want to build lasting relationships with their consumers. Today's event has cemented our position as pioneers and innovators, giving brands new avenues to engage with their audiences at scale."
Francisco Santos Villanueva, Brand Ads Manager for Glovo East Africa, underscored Glovo's strategic vision in the retail media space.
"Retail media is rapidly becoming one of the most powerful tools for brands in East Africa, and Glovo is at the forefront of this revolution. Our platform is built to help brands engage consumers at scale, providing targeted, meaningful interactions that drive both awareness and conversion.”
According to Glovo, as Kenya and Uganda’s retail industry continues to expand, driven by increased digital adoption and innovative solutions, it is uniquely positioned to help brands navigate this evolving landscape through targeted retail media strategies.
