NBS Sport has taken another significant step in its mission to champion Ugandan sports by becoming the official broadcaster for the Uganda Golf Union. This partnership, announced at the Next Media Park, aims to revolutionize how golf is viewed and appreciated across Uganda.
Joe Kigozi, General Manager of NBS Sport, shared his enthusiasm for this new venture. "We're excited to redefine sports broadcasting in Uganda by delivering comprehensive golf coverage," Kigozi said. "Through live streams and broadcasts, we'll highlight everything from local tournaments to international competitions, bringing the full spectrum of golf to our viewers."
Dr. Jackson Were, President of the Uganda Golf Union, emphasized the importance of this collaboration in broadening the reach of golf. "Increasing visibility is crucial to fostering a greater appreciation for golf," Dr. Were explained. "With NBS Sport as our official broadcaster, we're confident that golf will captivate a wider audience, inspiring a new generation of golf fans."
Kin Kariisa, CEO of Next Media Group, reflected on the strong relationship between Next Media and the Uganda Golf Union. "For many years, we have proudly supported Ugandan sports," Kariisa noted. "This partnership represents a new chapter in our ongoing commitment to showcasing the diversity and talent within Uganda's sports scene."
Looking forward, NBS Sport plans to provide specialized training for its reporters to ensure that golf coverage is both informative and engaging. "At NBS Sport, our goal is not just to report on sports but to be advocates for Ugandan sports," Kariisa affirmed. "This partnership will help us raise the profile of golf and underline its importance in our national sports narrative."
As this partnership unfolds, Ugandans can look forward to extensive golf coverage that not only celebrates the country’s sporting accomplishments but also deepens public understanding of the game. This initiative by NBS Sport and the Uganda Golf Union aims to bring the excitement and elegance of golf to a broader audience, encouraging greater participation in the sport.