MultiChoice Uganda has in partnership with the National Producers Guild of Uganda, has trained 150 local film producers in business management skills to strengthen the industry’s capacity.
The one-day workshop, held in Kampala, comes at a time when Uganda’s film sector is experiencing significant growth, driven by demand for authentic local stories. Yet producers continue to grapple with financing, distribution, and building sustainable business structures.
The initiative sought to close these gaps by equipping participants with practical knowledge to enhance their work and raise industry standards.
The National Producers Guild, a not-for-profit body, was established to lobby, advocate, and create an enabling environment for producers to thrive while boosting cultural representation and unlocking economic benefits from Uganda’s creative economy.
Speaking at the event, Mathew Nabwiso, president of the National Producers Guild, emphasized the value of continuous professional engagement.
“Workshops such as the one we have held today are very important in growing the creative industry in Uganda, especially with the fast pace at which it is expanding. As the guild, we strive to represent, support, and advocate for Ugandan producers in film and television. This workshop is aimed at strengthening their knowledge of the business and fostering an environment where they can network with each other.”
The training covered essential topics, including company registration, copyright, piracy, Collective Management Societies (CMOs), film licensing, and best practices in the trade.
For MultiChoice Uganda, the partnership is part of its ongoing commitment to building local talent. Rinaldi Jamugisa, PR and Communications Manager at MultiChoice Uganda, reaffirmed the company’s resolve.
“In tackling piracy, the goal is to protect both our business and the livelihoods of producers, writers, and the wider creative community. This partnership with the National Producers Guild of Uganda reflects that commitment. Through initiatives such as the MultiChoice Talent Factory, we continue to equip producers with the skills and opportunities they need to create quality content and see their work flourish in the market.”
Brian Mulondo, Local Content Marketing Manager at MultiChoice Uganda, echoed the company’s belief in nurturing homegrown stories.
“Local content is at the heart of who we are at MultiChoice Uganda. We know that our audiences value authentic Ugandan stories, and that is why we continue to invest in nurturing and supporting local producers. This partnership with the National Producers’ Guild is another step in strengthening the backbone of the film industry,” he said.
The workshop closed with a panel discussion featuring seasoned producers, who shared insights on project development, pitching, budgeting, marketing, and distribution. For participants, it was an opportunity to not only gain practical skills but also to forge connections within the industry.