By Nalunga Edreen Teopista
Bebe Cool’s Break the Chains album launch was more than a musical milestone—it was a masterclass in media synergy that elevated Ugandan music to new heights. With strategic collaboration from Sanyuka TV, Afro Mobile, and NBS Music, the launch redefined how local music is celebrated, consumed, and remembered.
Hosted at the luxurious Noni Vie Lounge, the glamorous listening party drew Kampala’s top stars, industry leaders, and music fans. Co-hosted by Nigeria’s Adesope Olajide (Shopsydoo) and NBS TV’s Viana Indi, and with DJ Slick Stuart on the decks, the event was hailed as Uganda’s most iconic album listening experience to date—complete with a midnight fireworks display to usher in the official release.
The partnership unlocked a 360-degree experience: live TV coverage on Sanyuka, real-time streaming on Afro Mobile, and digital engagement through backstage moments, fan reactions, and performance highlights. This fusion of TV, digital, and community touchpoints set a new benchmark for music launches in Uganda.
Next Radio Brand Manager Martha Ayedo noted, “Bebe Cool is an undisputed giant in Ugandan and African music. It’s an honor to support this project—it’s a powerful stride for our industry.”
Sponsored by Next Radio, Afro Mobile & NBS Music