Ugandan rapper Deogratious Adroni, known by his stage name Dro Hyve, is urging artists in the diaspora and those in Uganda to collaborate and elevate Ugandan music on the global stage.
Hyve who is based in United Kingdom pointed out successful collaborations from other African countries and expressed his willingness to work with anyone who shares his aspirations.
While Hyve is currently focused on solo projects to establish his brand in the music market and build connections with prominent music promoters and distributors in the UK, he plans to support young talents from Uganda in breaking into the international music scene.
With almost 15 years of experience as an artist manager, disc jockey, emcee, and rapper, Hyve is signed under Hyve Records Universal and leads the Hyve Young Nation group.
Some of his notable tracks include "Agenda," "Am A Star," "On Top Of My Game," "U Ready 4 This?," "Take A Chance On Me," and "Kayisikiwe," among others.
Hyve aims to make a splash on the global music scene with his latest track, "Bojo," accompanied by a video released on New Year's Day.
The audio for the song was produced in his home studio, while the video was shot on the streets of London, originally intended for Uganda.
"Bojo" is an afro-beat song that incorporates amapiano beats and is sung in English, Luganda, Kiswahili, and Lunyoro.
Hyve shared that the song reflects his daily experiences navigating the streets of London and how he overcame challenges.
He expressed that the track has received a positive reception in the UK and aims to expand its reach in Uganda and globally.
Hyve hopes for a warm reception in Uganda, emphasizing that the support from home motivates him to create captivating music.
"The UK is the world's biggest consumer of Afro-beat, so capturing this market here automatically propels songs to global hits. I am also targeting home because it's the people at home that give you the vibe to continue. That's why it's in three African languages," he explained.