By Isabella Tugume
From extremely harshly cold temperatures to relatively cooler environments, we consistently and actively search for New markets and people to share the love of our culinary culture and excite their taste buds with the flavorful burst of Uganda’s delight..Coffee. The Middle East called and the world answered by those in the coffee industry.
All Lovers, Enthusiasts, Baristas, Roasters and anyone you could think of in the coffee supply chain traveled from Far and wide to come and see, showcase, and learn what world-class players in the world of coffee have to offer.
Indeed the air was rich and filled with the Aroma of Coffee and Uganda was stragically set up in the heart at The world of Coffee Event in Dubai, truly meeting up to the expectations. The World of Coffee Dubai is the premier coffee trade show tailored to the UAE's coffee businesses and those who wish to break into Middles East's emerging coffee industry.
With no doubt, Uganda stole hearts and excited palates from every player to the content of many. Opio Allan, A Ugandan Barista tickled fancies with ways of making Coffee, As Nelson Tugume Group CEO Inspire Africa goes on to encourage all to try the Original “African Coffee”.
Although Uganda’s coffee stood out, their counterparts had set up impeccable stalls, It left Uganda eager to learn.
Albeit Uganda’s Coffee potential for the country’s economic development is immense, it was agreed upon that it is largely dependent on value addition. As Uganda joined Other players, Nelson Tugume agrees adding value to the bean will help the country generate more revenue and meet the 5B target in 5 years. He further adds this will have a ripple effect on the economy going down to the farmer.
However for this to be actualized, both the private sector and the government need to actively look for ways of tapping into new markets, forge strategic partnerships, and drive growth.
The head of government business Rt Hon. Prime Minister Robinah Nabanjja has reached the call to global players in the coffee sector to create partnerships with Uganda to create new market opportunities for the product. This is the shared delight at the Expo leaving a trail of Business communities eager to see what opportunities lie ahead.
Players in Uganda’s industry do acknowledge in today’s hypercompetitive global market, one defining factor that determines a product’s ability to thrive or fade into oblivion is quality standards. Mr Tugume believes once these are implemented, everyone in the coffee chain wins. The calls continued for the world to convene in the Ntungamo in May this year for the coffee marathon.