Uganda has touted political stability, rapid economy growth and favourable environment climate among other incentives for Chinese investors to tap into as they invest into coffee and tourism sectors in the economy.
This charm offensive was mounted by Ugandan officials during the 2026 Uganda-China investment conference organised by the Private Sector Foundation Uganda and the Ministry of Foreign Affairs at Mestil Hotel in Kampala.
The conference was part of the Uganda–China coffee investment and destination tour, a strategic initiative aimed at strengthening trade, investment, and market linkages between the two countries organised Uganda’s Embassy in Beijing in collaboration with the Uganda Consulate in Guangzhou.
Speaking during the conference, the Ministry of Foreign Affairs Permanent Secretary, Vincent Bagiire having experienced first-hand, Uganda’s rich coffee heritage, vibrant investment opportunities and breath-taking tourist attractions, it is high time the Chinese investors took a step into investing into Uganda.
“Uganda offers world renown Robusta and Arabica varieties which are sought after by the world. We have a fully liberalised economy and attractive incentives for value addition industries. Tourism infrastructure, minerals, agro processing and green technologies are some of the opportunities where Chinese expertise and technology can deliver transformative impact in Uganda,”Bagiire said.
Bagiire told the Chinese investors that Uganda is ready for business.
“ We have also simplified our investment procedures to offer competitive incentives for our investors. We invite you to move from being buyers to long term partners by entering joint ventures with Ugandan companies and entrepreneurs.”
The head of Uganda’s Mission in Beijing, Oliver Wonekha said the embassy pioneered a tour for Chinese investors to Uganda, specifically in the coffee sector.
She said Uganda’s coffee exports to China have grown by 63% since May 2025.
“Our coffee exports to China surged by over 63% from 74,000 bags to over 122,000 bags,and that was the power of awareness. We realised this year you can’t truly commit to the market through power point presentations but by bringing them to visit the country,” Wonekha said.
The head of Uganda’s mission in Beijing told the Chinese investors that the visit has enabled them to see industrial parks which are ready for value addition as well as the warmth and hospitality of Ugandans that she said is the foundation of the partnership between the two countries.
“I ask you(investors) to listen, not just with your heads for data but with your hearts for narrative. Uganda’s investment story is not just about numbers. Though the incentives and returns are compelling, it is about resilience, sustainability and partnership,” Wonekha told the Chinese investors.
Private Sector Foundation Uganda’s Executive Director, Stephen Asiimwe made a case for Chinese investment into Uganda’s coffee value chain and tourism sectors.
“Uganda offers strong investment opportunities across agriculture, tourism, real estate, construction, and manufacturing,” Asiimwe said.
“Tourism continues to expand, driven by Uganda’s rich natural and cultural attractions, while rapid urbanisation is increasing demand for housing, commercial infrastructure, and industrial parks.”
The Charge d' Affaires ad interim of the Chinese Embassy, Fan Xuecheng also made a case for investment into Uganda.
There is an enabling investment climate in Uganda for Chinese investors. There is political stability in Uganda under the strong leadership of President Museveni but there is also rapid economic growth of more than 6% and with first oil this year Uganda will experience much growth in next decade. Uganda has very young population ready to get skills,” Xuecheng said.