Vivo Energy Uganda has unveiled “Unleash the Power Within” Campaign aimed at transforming the driving experience of Ugandan motorists by promoting the adoption of Shell Helix Ultra 0W20 lubricants and Shell V-Power fuel.
The campaign, launched at Shell Lugogo, focuses not just on product promotion, but on empowering motorists to maximise vehicle performance, reduce maintenance costs, and extend engine life.
Speaking at the launch, Joanita Mukasa Menya, Managing Director of Vivo Energy Uganda, said the campaign speaks to the evolving needs of modern drivers.
“At Vivo Energy, we take pride in keeping our customers moving safely, efficiently and confidently, whether they are driving across the city, through the countryside or managing large fleets that power Uganda's economy,” she said.
She highlighted Vivo Energy's intention to align with technological advancements in the automotive industry.
“As vehicles continue to evolve, our engines need to advance—and at Vivo Energy, we are evolving alongside the car. That’s why we are launching V-Power and the 0W20 lubricant this year,” she added.
Menya emphasized that Shell Helix Ultra 0W20, made from natural gas using PurePlus technology, offers superior wear protection, advanced engine cleanliness, and improved fuel responsiveness.
“This campaign is about more than just product performance—it’s about empowering motorists to unlock the full potential of their engine and experience driving at its best,” she noted.
Beyond lubrication and fuel efficiency, Vivo Energy also acknowledged the emotional bond many motorists have with their vehicles.
“Some people call their cars their babies that’s how emotionally connected they are. We are here to support that journey and ensure every drive feels brand new,” she remarked.
Alinafe Mkavea, Vivo Energy’s Chief Commercial Officer said the initiative is a celebration of the power within every engine and every driver.
“We have seen how powerful our products are—the power that lives within every engine and the power within every driver. That’s exactly what this campaign is about,” she said.
She added that the campaign is built around value and innovation, ensuring motorists receive both performance and affordability.
“When you use the lubricant here, it’s going to be cheaper in the long run—you’ll reduce maintenance costs, and we’re here to make sure your pockets remain healthy,” she emphasized.
As part of the activation, motorists who purchase Shell V-Power or service their vehicles with Shell Helix Ultra 0W20 will enter weekly draws to win premium electronics, branded merchandise, and an all-expenses-paid trip for two to Cape Town.
“For every shs100,000 you spend on V-Power or service, you enter a draw. Four couples will be flown to Cape Town. And yes, it will be two people, your significant other, not just you,” Menya announced.
Francis Kayoki, Lubricants Sales Manager of Vivo Energy Uganda, noted that their focus is on creating real value for customers by offering products that meet the highest global standards.
'The campaign "Unleash the Power Within" is a step forward in elevating the lubricants market in Uganda, giving motorists access to the latest technology that not only protects their engines but also enhances performance and efficiency. This is how we translate our commitment to quality into everyday driving experiences for our customers."
In partnership with CFAO and Victoria Motors Limited, Vivo Energy will educate and train customers and mechanics on proper car servicing, maintenance, and the importance of using the right lubricants through Shell Auto Clinics across the country.
"Vivo Energy Uganda remains committed to delivering high-quality products and services that support local businesses, empower mechanics, and meet the evolving energy needs of Ugandan motorists," Rebecca Nassiwa, Brand Manager Lubricants of Vivo Energy said.