Coca-Cola has announced it is bringing back its legendary "Share a Coke" campaign, offering fresh brand experiences and inviting a new generation to experience the magic of personalised connection.
In 2011, the brand launched this first-of-its-kind campaign in which you could find your name in place of the logo – an industry-first in personalisation.
The company now says it seeks to ensure Gen Z 's connect with each other.
To celebrate the relaunch of “Share a Coke”, the brand has created “Share a Coke” Memory Maker – an online digital experience that allows you to create memes with your friends and family while enjoying a refreshing Coca-Cola.
Partnering with famous creators to create unique templates, you can make your own personalised videos using your own content. The experience is available through the 'Share a Coke' digital hub.
Consumers experienced the launch at Makerere University Business School (MUBS) where attendees took part in memorable experiences such as a Cultural Gala showcasing East African culture, fashion, food and music, featuring cultural performances, storytelling, dance, art and fashion exhibitions.
The event also included performances by artists and local DJs as well as interactive experiential areas.
“In our increasingly digital lives, it's more important than ever to recognise and cherish the special bonds of friendship. “Share A Coke” serves as a reminder that some of life’s most memorable moments are created when we come together - sharing laughter, stories and authentic connections. It’s those spontaneous, real interactions, often sparked over a Coca-Cola bottle, that brings true magic to everyday life," said Vivienne Olenyo, Manager, Frontline Marketing, Uganda.