On Wednesday 24th July, The Next Media Park was vibrantly coloured in red as it hosted the Grand Launch of Airtel's new giveaway campaign dubbed Vroomla Amajja.
This is not the first for a grand launch at the top of Naguru, Next Productions has consistently delivered cutting-edge executions for various companies at the Next Media Park providing high-quality event planning, premium audio-visual production and dynamic media coverage. One of these memorable launches was the 'Black Shines Brightest' campaign by Guinness launched colourfully at the Next Media Park. A campaign theme launched in 2021 & still stands to this day.
Airtel's Vroomula Amajja launch showcased their giveaway rewards including cash, multiple boda-bodas to be given out weekly & the grand prize of a Toyota 2024 Rav 4 Hybrid to be given out at the end of the campaign. The reveal of these prizes was climaxed by a sparking display, a live dynamic set amplified by Airtel ushers with placards at Airtel roundabouts in the country.
Timothy Bhatia, brand manager of Next Productions Limited had this to say; the impact of experiential marketing and physical presence by brands in an ever-growing competitive world is more crucial. Next Productions has set out to deliver unique experiences for its clients and provide distinct visibility in line with its client's business and campaign goals. Ultimately, such moments deliver more impact with the highest visibility, something you're more likely to achieve at the Next Media Park.