Fresh Dairy Launches 'Work It' Campaign to Promote Active Lifestyles

Vincent Omoth, Marketing Manager at Fresh Dairy, explained, "We believe in enhancing consumers' lives through our products. 'Work It' encourages Ugandans to stay active while enjoying the delicious taste of our flavored milk."

Fresh Dairy has unveiled a new campaign dubbed ‘Work It’ aimed at inspiring Ugandans to embrace an active lifestyle while enjoying the benefits of its flavoured milk. The campaign encourages consumers to incorporate physical activity into their daily routines, emphasizing the role of milk in post-workout recovery.

Research indicates that milk, rich in carbohydrates and proteins, is essential for replenishing muscles after exercise. Fresh Dairy's flavored milk offers a convenient and refreshing way to refuel the body.

Vincent Omoth, Marketing Manager at Fresh Dairy, explained, "We believe in enhancing consumers' lives through our products. 'Work It' encourages Ugandans to stay active while enjoying the delicious taste of our flavored milk."

To engage consumers, Fresh Dairy has launched digital challenges where participants can showcase their workout routines while enjoying the product. Winners will receive prizes over an eight-week period.

Fresh Dairy's flavored milk is available in vanilla, strawberry, and chocolate flavors, offering convenient packaging options for on-the-go consumption. The company encourages customers to place orders for home delivery through its customer care line.

By promoting an active lifestyle and highlighting the nutritional benefits of its flavored milk, Fresh Dairy aims to contribute to the overall well-being of Ugandans.