KCB partners Uganda women entrepreneurs for the annual COMESA trade fair

KCB in partnership with the Common Market for Eastern and Southern Africa (COMESA)Federation of National Associations of Women in Business (COMFWB), the Ministry of Trade and Uganda Women Entrepreneurs Association Limited have convened the third annual regional women in business trade fair that was held at the Uganda museum grounds in Kampala.

The trade fair incorporated a business conference session on contemporary discussions guided by the theme “business women incubators advancing regional trade” and a business clinic with all government agencies including URA, UNBS, URSB, UEPB among others.

The event aimed at providing a conducive and vibrant platform for African Women and men while in Uganda, to trade, navigate potential opportunities, market, and create strong value chains with traders across the globe.

A total of 21 member countries of COMESA Federation of Women in Business (COMFWB) were represented by their respective board members and different products from the various countries showcased.

The CEO of COMFWB Ruth Negash underlined the importance of women creating value chains and the importance of digitization in boosting trade across the African continent.

The exhibition also availed broad direct interaction prospects with manufacturers, trend setters, consumers, retailers, wholesalers, sales teams, and distributors.

The COMFWB Uganda chapter was crowned with a dinner ceremony for businesswomen and men at Sheraton Kampala Hotel.

Figures show that 64% of women- led firms declared their business operations as strongly affected compared with 52 % of men led companies due to COVID-19.

Uganda shows that majority of women ranked have pulled out of business due to lack of trade and market information (83%), lack of competitive edge (80%), high cost of doing business (78%), poor business management skill (78%), poor knowledge of import and export requirements (71%) in appropriate policies and legal regulatory environment, as well as non- tariff and tariff barriers.

Despite of the barriers, many women entrepreneurs have contributed to operate their respective businesses and majority have strived against all odds through business incubators.

Participating at a panel discussion themed ‘The role of government, civil society and financial institution in positioning Africa Continental Free Trade Area’ the Executive Director of KCB Bank, Agnes Mayanja defined the contribution of the institution in elevating women in business.

“We have special products that can be attained by women to push business across borders. We have both short and long-term loans and have taken on a digital journey which renders convenience to trade across borders seamlessly. In addition, one of our schemes is to prioritize our customers’ needs and we endeavor to create a significant impact through deliberately being simple, inspiring, and friendly. Most importantly, we have granted women access to markets both regional and international through our regional presence across the East African region.”