In a bid to enhance agricultural production for export, the Presidential Advisory Committee on Export and Industrial Development (PACEID) has conducted a comprehensive training session for farmers and religious leaders from the Busoga sub-region.
The aim was to unlock export potential by equipping regional stakeholders with the knowledge and skills to effectively engage in the production of key commodities in their region.
The training stressed the importance of value addition, quality, and market readiness for successful exports.
The Chairperson of the Export and Industry Advisory Committee and Presidential Advisor, Odrek Rwabwogo, tasked leaders in the Busoga sub-region to engage the community in targeting the production of farm produce that meets the right standards and is suitable for international markets.
Rwabwogo noted that what is currently being produced lacks a proper market strategy—there is little consideration for how it will reach the market, the taste and preferences of consumers, or overall market demands.
He also highlighted four factors that undermine effective leadership at all levels: inferiority complex, temptation, discouragement, and rejection.
“Leaders aren’t always right. Leaders need a community; they need support against depression. They need pastoring too. They need to speak about their weaknesses and mistakes instead of telling us how strong, successful, and powerful they are,” he said.
The training is part of PACEID’s ongoing commitment to empower farmers and community leaders across the country, equipping them with the skills and knowledge necessary to produce for export and thrive in the competitive global market.