The Uganda Marketing Excellence Awards (UMEAS) have announced this year’s finalists that will tussle for the gold standard of Marketing, at the fourth instalment of the UMEAS, slated for next Friday at the Kampala Serena Hotel.
This year’s UMEAS nominees were announced by Evolve Group Africa, the awards organisers, on Tuesday and they include top brands and agencies, that will vie for bragging rights as top players in the marketing sector.
The nominated brands, campaigns, and agencies, will go toe to toe for the topmost marketing honors at a red-carpet black-tie gala.
The UMEAS 2024 is the fourth edition of the awards, and will see different companies and brands commune to exhibit their marketing success, signify the quality of their businesses, while celebrating the edition’s underpinning theme; ‘Promoting sustainable marketing.’
According to Shafique Ssemakula, a co-founder of Evolve Africa, this year’s edition will span every single aspect of marketing, communications, digital, and advertising, right from ideation, to creation, and execution.
All nominations have been determined by a six-member Marketing Council of renowned and competent industry professionals, that were cherry picked based on their outstanding leadership, contribution towards the profession, experience, and academic qualifications.
“The goal of establishing this council was to ensure professionalism at every stage of the process, as the awards aim to maintain credibility, transparency, and fairness,” Ssemakula said.
Ssemakula further highlighted, that the six-member marketing council determined all nominations, and holds 60% stake on all public vote categories, while the public shall have 40% of the final decision to be considered for six (6) of the twelve (12) categories of the UMEAS.
The distinguished Marketing council includes Dr. Benedict Mugerwa, Ngulumi Immaculate Nabatte, John Paul Okwi, Rogers Anguzu, Barbara Arimi and Jackie Namara.
John Paul Okwi, the Marketing Council Lead noted that this year, the focus was centered on Sustainability, as they looked at campaigns and projects that made good use of resources that were entrusted to marketers, and whether they made a return on investment sustainably.
A corporate table at the event goes Shs2.5m, individual tickets are going for Shs200,000, while CIM students will access the event at only Shs 150.000.
Tickets can be booked by calling 0703115242 / 0772358292.