Next Media launches ambitious 15 million tree campaign

Climate Change
Next Media launches ambitious 15 million tree campaign
Next Media CEO Kin Kariisa at the launch

Uganda has embarked on a transformative journey with the launch of the 15 million tree campaign, a collaborative effort spearheaded by Next Media Group and key environmental partners.

The campaign, spanning the next three years, aims not only to replenish lost greenery but also to instigate a crucial mindset shift, leveraging cultural institutions to reach the grassroots.

Back in 2010, Uganda boasted approximately 6.93 million hectares of tree cover, extending over 29% of its land area.

However, by 2022, the nation witnessed a distressing loss of 64.1 thousand hectares of tree cover, equivalent to a staggering 33.3 million metric tons of carbon emissions, as reported by Global Forest Watch.

Kin Kariisa, CEO of Next Media Group, outlined the campaign's unique approach, emphasizing a profound mindset change facilitated through cultural institutions.

Kariisa has advocated for taking better care of Uganda's environment

"We will penetrate the grassroots, fostering a deep understanding of the importance of environmental protection," Kariisa stated.

Vice President Jessica Alupo underscored the importance of targeting communities reliant on bush and tree burning, hindering the growth of young trees.

VP Jessica Alupo launches Next Media trees initiative

"Our focus should be on these communities to ensure the rejuvenation of our forests," said Alupo.

Environmental partners revealed a comprehensive strategy beyond mere tree planting.

Dr. Anthony Batte, CEO of Tree Adoption Uganda, emphasized the use of ICT to monitor tree growth, ensuring accountability.

"It's not just about planting; it's about nurturing and tracking the progress of each tree," Batte explained.

Uganda faces an annual loss of over 200,000 trees, signaling an urgent need for sustainable forest management.

The 15 million tree campaign stands as a beacon of hope, rallying the nation toward a greener, more resilient future.

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