Timeless Frames Photo Exhibition Showcases Uganda’s Beauty Through Visual Storytelling

Speaking at the event, Ms Ajarova highlighted the importance of photography in promoting Uganda globally.

The Kampala Serena Hotel was a hub of excitement on Friday night as the Timeless Frames Photo Exhibition brought together Uganda’s top tourism stakeholders, creative industry figures, media professionals, and photography enthusiasts.

The event, hosted by celebrated travel photographer Derrick Ssenyonyi, showcased Uganda’s natural beauty and rich cultural heritage through a collection of captivating photographs.

Ssenyonyi’s work displayed stunning visuals of Uganda’s landscapes, wildlife, and cultural scenes, emphasizing the role of photography in shaping the country’s tourism narrative.

The artistic showcase was enhanced by a dynamic performance from Ugandan singer Lillian Mbabazi, whose soulful music provided the perfect backdrop to the evening.

The exhibition attracted an impressive guest list, including Uganda Tourism Board (UTB) CEO Lilly Ajarova and Private Sector Foundation Uganda (PSFU) Vice Chairperson Sarah Kagingo, alongside key figures from the tourism, media, and creative sectors.

The night underscored the powerful connection between tourism and the arts, demonstrating how visual storytelling can position Uganda as a premier travel destination.

Speaking at the event, Ms Ajarova highlighted the importance of photography in promoting Uganda globally.

"Visual storytelling is a key driver for tourism. It transcends borders, capturing the imagination of travelers worldwide and encouraging them to explore Uganda’s natural wonders and cultural richness," she said.

Mr Ssenyonyi's exhibition not only showcased artistic excellence but also spotlighted the growing influence of visual media in boosting tourism.

His lens took visitors on a journey through Uganda’s diverse landscapes, vibrant communities, and hidden gems, inviting adventurers and culture enthusiasts to experience the Pearl of Africa.

Reflecting on the synergy between the arts and tourism, Sarah Kagingo emphasized the economic value and opportunities for local talent that events like this create.

"This event is a testament to how the arts can fuel tourism. By showcasing our country’s beauty in such a powerful way, we are not only promoting our destinations but also driving economic value."

In his closing remarks, Ssenyonyi expressed gratitude to the partners and the creative community for supporting the exhibition.

"This event is about more than just capturing moments—it’s about telling Uganda’s true story," he said.

"Together, we can revolutionize content creation and change how the world views Uganda while providing a platform for emerging talent to shine."

As studies show that nearly 70% of consumers rely on visual content to make travel decisions, the Timeless Frames Photo Exhibition stands as a testament to the growing impact of visual storytelling in shaping perceptions and driving tourism.

Initiatives like this continue to position Uganda as a must-visit destination for adventure, culture, and nature lovers across the globe.