Uganda’s healthcare sector is vital to the nation’s development, yet for years, health-related issues have struggled to gain the attention they deserve in the public and media domains.
Recognizing this gap, NBS TV, a brand of Next Media, has taken deliberate steps to amplify healthcare narratives, ensuring that the voices of those shaping Uganda’s health system are heard loud and clear.
During the 2024 Heroes in Health Awards (HIHA), held under the theme “Health Workforce Financing to Achieve Universal Health Coverage,” Next Media’s Deputy Group CEO, Joe Kigozi, highlighted the media’s crucial role in transforming public perceptions about healthcare. Speaking at the gala, where NBS TV was recognized for its steadfast partnership and exceptional contributions, Kigozi emphasized the station’s commitment to driving meaningful change.
"You cannot transform society if your focus is only on political or sports discourse while neglecting critical sectors like health," Kigozi stated. "At NBS, we made a bold decision to prioritize health stories. Through investigative journalism and impactful programming, we aim to bring critical health issues to the forefront."
One recent such effort is the NBS Investigates report on “quack doctors,” which uncovered the dangers posed by unlicensed medical practitioners. This exposé shed light on the urgent need for stricter regulation and support for the medical profession. It not only educated the public but also sparked critical conversations among policymakers, reinforcing the need for collective action to strengthen Uganda’s healthcare system.
Now, in its fifth year, HIHA recognizes individuals and institutions who are making exceptional contributions to healthcare. By amplifying these stories, NBS TV has inspired both the public and private sectors to acknowledge and support the invaluable work of healthcare professionals.
As Uganda strives to achieve universal health coverage, the media’s role in elevating healthcare issues cannot be overstated. Kigozi’s call to action at HIHA emphasized the need for collaboration: “We all must take responsibility for ensuring improved health services. Media is a critical partner in this effort, helping to inform, educate, and inspire action.”