Beera Steady has become a catalyst for change amid banking fraud in Uganda, says new poll
Recent banking frauds have shaken Uganda and have led to mistrust in the banking sector.
A dynamic communication agency, Next Com, has conducted a revealing online poll, showing that over 83% had heard of banking fraud in the past year, and 65% had been victims or knew someone who had fallen prey to these scams. Trust in the banking system is eroding.
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Next Com scrutinized the "Beera Steady" campaign, which focused on raising awareness, educating, and promoting responsible banking practices.
Impressively, 70% of respondents knew about the campaign, with 75% learning about it from TV ads and 18% from social media.
The impact was profound, as 60% understood the campaign's message, and 57% found it highly effective in changing their approach to banking fraud.
Uganda's citizens demanded action, with 89% believing financial institutions should launch more awareness campaigns and 73.2% feeling that banks were insufficiently protecting their customers.
"Beera Steady" increased awareness and empowered people to spot potential scams, with 67% confidence in their ability. However, 26% admitted they lacked the knowledge to identify scams.
These poll results are a call to action.
With public support and a commitment to education and awareness, Uganda is moving towards a safer and more trustworthy banking environment.
"Beera Steady" has ignited a spark, showing the power of communication and education in safeguarding financial well-being. Uganda is becoming more secure, one informed decision at a time.
