Nile Special, a beer brand brewed by Nile Breweries, has launched a new campaign to celebrate its consistent and world class recognised quality.
Dubbed Unmatched in Gold, the celebratory campaign has kicked off with a bang by unveiling a Shs 100 million sponsorship package towards the Joshua Cheptegei training facility.
According to a statement, the brand said it will start honouring its commitment in 2022.
“Joshua Cheptegei needs no introduction given what he has achieved for Uganda. He has brought so much pride to the nation and we want to honor him and his dream. We will be part in materializing his dream to bring Ugandans to the world stage through the construction of a training facility in the athletics cradle of this country – Kapchorwa,” said Nile Breweries managing director, David Valencia.
Cheptegei expressed gratitude towards Nile Special’s tangible interest in the training facility.
“It is has been my life-long dream to help young Ugandan athletes realize their dreams on the global stage. The project started in 2018 and since then a lot of investment has been injected into the construction of this facility. It’s therefore more satisfying to see that a brand of Nile Special’s stature has joined the cause. This will accelerate our move towards the fulfilment of this dream,” said Cheptegei.
The facility will comprise a world-class hostel, a fitness studio to attract both local and international athletes and a museum to preserve the stories of various Uganda athletes for posterity and inspire current and future athletes.
Valencia called upon all Ugandans to join in the celebration through various in trade and online activations.
He urged the customers to lookout for communication both on the mainstream media and the brand social media platforms.