The government will spend a staggering sum of money to hire private firms to market the country abroad.
The decision was endorsed by the cabinet that sat at State House Entebbe on Monday this week.
According to the cabinet, the government has already engaged the private firms to start marketing the country’s tourism potential with emphasis on six market destinations in major global travel events.
The marketing efforts also include buying big screens and hiring personnel to showcase Uganda as a major destination point at the Uganda High Commission in Uganda.
“Government has also maintained membership in the International Congress and Convention Association (ICCA), with the main goal of showcasing Uganda’s tourism products and investment opportunities at global and strategic trade platforms,” a statement from Cabinet reads in part.
In the same light, the cabinet issued a directive to Uganda Investment Authority to issue investment licences within 24 hours effective immediately.
Following up on the new tour and travel marketing directives, the permanent mission of Uganda to the UN together with Inspire coffee held a two-day coffee cupping and tasting event.
The first one was hosted by the REMI43, a cafe in Manhattan New York where different coffee flavors were served to UN diplomats and UN staff members in a bid to market Uganda‘s distinctive Robusta and Arabica coffee.
On Friday the cupping and tasting event was held at the Uganda Mission in New York. This event was attended by Ambassadors and senior diplomats to the UN.
The Ugandan Coffee was curated by the staff of the American Academy of coffee excellence. The tasting event was the first to be hosted at Uganda House where diplomats concurrently showed a growing consumer interest in cupping, and that there is a huge potential for wider-scale cupping events in New York. They also pledged to help the supply chain actors in them to develop better longer-lasting relationships in Uganda.
One after another, members of the diplomatic corps enjoyed the different coffee flavors.
The CEO of Inspire Africa Coffee, Nelson Tugume narrated what inspired him to start his organization, a story that moved guests and picked the interest of many guests.
“We at the UN will make sure that the policies of the UN are helping the small farmer,” said Amb Adonia Ayebare noting that this was in line with the 2030 SDGs.
“The world runs on coffee, the UN needs coffee and Uganda’s coffee is the best and is what we need,” said Burhan Gafoor Ambassador of Singapore to the UN.