Launched last year, the YOTV Channel has become one of the leading one-stop centres for the best Ugandan live television and radio content accessible on your phone, tablet or computer anywhere. We had a moment to catch up with YoTV’s Chief Executive Officer, Aggrey Mugisha, the 34 year old youthful innovator speaks about YOTV’s journey and its partnership with MTN.
Who is Aggrey Mugisha?
My name is Aggrey Mugisha and I am the CEO of YOTV. I hail from Mbarara and I am one of six children born to my parents.
Why did you create YOTV?
One day, my partners; Mathias Nyombi, Yiga Mubarak and I stumbled on an innovation while in Europe. It was only starting out there. It was still rough but then it sparked something in us. We realised that the world is busy and gets even busier by the day. People do not have time to watch TV and others get home tired and do not have the strength to watch TV.
So we came up with a solution of a smartphone. Everyone carries a smartphone with them at all times. We realised in order to keep radio and TV relevant, we needed to move them to the phone.
We conceived the idea in 2016 and only gave birth to it last year in February. It was quite a long journey to perfect and bring it to market.
What is YOTV and how does it work?
YOTV is an internet protocol television (TV). It is a one-stop centre for all local television channels, radio and international movies. We aggregated all local TVs in one application.
With one click you can access all local TVs and radios. There are about 300 radios in Uganda. You do not need apps for all the individual companies.
YOTV has the ability to record a live program and also has a catch-up feature which allows users to watch a program that aired on TV in the past.
You are associated with MTN, where does it come in?
Cognisant of the economic situation in our country and its impact on the affordability of internet, we realised that the cost of internet would have a lot of bearing on the success of YOTV. If a product like ours was going to see the light of day, we needed subsidised data so when MTN looked at it, it was excited by the concept and came in as a data partner.
They have passion for content, they have passion for seeing Uganda’s technology startups grow and I want to commend them on that. That has been the real difference, people streaming without worrying that their data is going to run out.
So how do you prevent the subscribers from breaking the bank to watch YOTV?
We have four plans and these are on MTN. We have one at Shs 500 which allows a customer to watch for one hour even without data. For Shs 1000, you can watch YOTV for one day and for Shs 2500 you can watch movies, TV and radio for a week. For Shs 10,000, you enjoy YOTV for a month. That is why the partnership with MTN was very critical for our sustainability.
Since you launched, how has the performance of the app been?
We launched in February 2020 with MTN. Since then, which is about two months over a year, we are almost at 600,000 subscribers. We surpassed the half a million mark. That is big and we are proud of it. It shows how much Ugandans appreciate the service and it encourages us to do more for them and bring more to the platform.
Now that you have dipped your toes in the sea of video streaming, how would you describe the Ugandan market and its culture?
Uganda’s video streaming industry is nascent. We still have an issue with content production. It is expensive and our economy isn’t very capable of producing high quality expensive content. We have people that try, but we still have a challenge there.
There is also a lot of uncommercialized content which is a big problem. In addition, consumer culture is accustomed to Hollywood, Bollywood and Nollywood. Local content meaning Ugandan movies are the last to be chosen; but it is a journey we need to change which is what we are doing now. That is why YOTV and MTN brought Kibanda Xpress. We believe our collective voice will help local content raise to the top.
What is Kibanda Xpress?
Kibanda Xpress is the latest addition to YOTV Channels. It is a channel that houses Ugandan movies. MTN and YOTV are passionate about boosting the local film industry and that is why we created a dedicated channel for local content to help the local film industry grow.
What are some of the challenges you have faced during this journey as a startup?
There is a mindset challenge where people are convinced that TV has to be on the wall and on a big screen. That is a big challenge that we have taken on patiently. There is a challenge of funding of course as a startup, but we will get there because we get better with each passing day.
What is the future of YOTV?
We continue working and innovating to bring Ugandans more content and additional features on this platform. And in the future, we hope to increase our subscriber numbers even more.