MTV Africa and MTV Base have announced the return of the continental flagship award show in 2021.
The Iconic MTV Base celebration, MTV Africa Music Awards (MAMA), which showcases the ultimate in African culture, music, and creativity, will be held in a re-imagined virtual format in partnership with Uganda, The Pearl of Africa on February 20th 2021.
The MTV Africa Music Awards Kampala 2021 will be broadcast on MTV Base (DStv Channel 322) and MTV (DStv Channel 130).
According to the organisers, the repeat show will also be aired on BET Africa, BET International and MTV channels across multiple continents as a one-hour MAMA-themed MTV World Stage feature.
The ultimate celebration of local African and international talent and achievement, MAMA 2021, in partnership with Uganda, The Pearl of Africa, recognises and rewards musicians, trailblazers and those who are shining a light on the continent’s diverse talent and creativity by instilling positive impact on African music and youth culture over the previous years.
The awards ceremony will feature vibrant performances from leading African and international artists and will also showcase some of the biggest cross-genre and cross-border collaborations.
The event will celebrate African talent across 20 award categories, including Best Male, Best Female, Best Song, and Best Collaboration. The contribution of artists from Portuguese and French-speaking Africa will also be recognised in the Best Lusophone and Best Francophone categories.
Additional new categories included are the MAMA Generation Change Award, Best Fan Base, Alone Together Best Lock-down Performance and Personality of the Year.
The MAMA Generation Change Award will recognise the inspiring, young change makers of the continent who are tackling some of the world’s most challenging social problems.
The Alone Together Best Lock-down Performance recognises outstanding performances that took place virtually by celebrating artists who took to streaming services to share their music and unite society during the unprecedented 2020 Lockdown.
The category selection criteria is from October 1st 2019 to October 1st 2020. The nominees will be announced in December 2020 and music lovers will have their say by voting for their favourite stars online.
Godfrey Kiwanda, State Minister for Tourism said: “It is an incredible achievement for Uganda to host the continent and International stakeholders for the MAMA Kampala 2021 for the first time. The awards are an extraordinary African cultural experience, and we understand the important role it plays in driving awareness, cross culture education and profiling the continent’s rich leisure tourism offerings on the international stage.”
Craig Paterson, Senior Vice President & General Manager, VCNA, said: “The latest edition of the MAMA promises to be our biggest and most innovative yet. Millions of fans worldwide will enjoy the digitally re-imagined celebration and African music via multiple broadcasts globally. We are excited to partner with Uganda to bring viewers a unique format and experience that positions Africa’s diverse heritage and digital innovation.”
Always celebrating the pan-African scope of the MAMA, the awards will encompass three pulsating Road to MAMA broadcasts featuring MAMA nominees from across the continent.
The MTV Africa Music Awards Kampala 2021 will broadcast on MTV Base (DStv Channel 322) and MTV (DStv Channel 130) on February 20th 2021.
MAMA 2021 Award Categories
1. Best Female
2. Best Male
3. Best Group
4. Best Breakthrough Act
5. Best Collaboration
6. Best Hip Hop
7. Best Alternative
8. Best Ugandan Act
9. Best Lusophone Act
10. Best Francophone Act
11. Best International ActVideo of the Year
13. Song of The Year
14. Artist of the Year
15. Alone Together Lockdown Performance
16. Listeners Choice
17. Best Fan-Base Award
18. Personality of the Year
19. MAMA Legend Award
20. MAMA Generation Change Award