Production house, Swangz Avenue has released a video showing the behind the scene s as they produced leading telecommunication company, MTN Uganda’s MoMo Nyabo promotion.
The telecom company in July launched the third edition of its highly rewarding MoMo Nyabo promotion under the theme “MoMoNyabo Together” aimed at helping customers with the much-needed support following the negative effects of the covid19 pandemic on the wellbeing of many Ugandans.
Unlike previous editions that were characterized by fanfare around the country and giving away of cars, motorbikes and other prizes, this year the company is focusing the promotion on supporting customers meet their most urgent needs such as domestic welfare, rebuilding small businesses or meeting outstanding obligations among others.
However, in a video released this week, Swangz Avenue shows the procedures that they went through to bring their high-tech production to life.
According to Benon Mugumbya, the founder of Swangz Avenue, the video was released to give the public a glimpse at what they went through to produce the promotion as watched on various television stations around the country.
Asked to comment about the reason behind the company’s success, Benon, as he is commonly referred to, said they always aim at perfection.
“Excellent execution is the driving force in most our work. We intend to continue pushing the boundaries of TV and event productions,” he said.
The promotion that ran for a period of seven weeks also featured mouthwatering performances from Sheebah Kalungi, Winnie Nwagi, John Blaq, Vinka, Levixone and Azawi.