Crown Beverages’ Nyongeza promo launch moves to upcountry towns

Crown Beverages Limited has extended its new promotion dubbed Nyongeza Aya Bass to various regions throughout the country.

The beverage company which bottles Pepsi, Mirinda, Mountain Dew, Sting energy drink and Nivana water early this week launched the Nyongeza promotion in which they injected over shs1.5 billion in cash and prizes to their customers.

Having unveiled the new promotion in Kampala, the company moved to various towns throughout the country including Mbale, Gulu and on Saturday they unveiled the promotion to their customers in Mbarara.

Nyongeza is a Luganda word to mean, “give more” while Aya Bass is a popular slang that means, “let’s go” and  was popularized by musician John Kasadha, also known as  John Blaq .

According to the Crown Beverages Company Chief Executive Officer, Paddy Muramira, the new promotion is part of their efforts to give back to their customers throughout the country.

“This is another exciting journey that we are beginning and like the Bible says that the hand that gives is the one that receives, we are here to give and also receive in future,”Muramira said.

He said the new promotion is a continuation of the Pepsi Tuconectinge promotion that was concluded recently and was successful.

Through the new promotion, Crown Beverages Limited will reward its consumers with prizes worth shs1.5 billion between the months of  September and December.

Prizes to be won will include solar lights, mobile phones, radios, t-shirts, caps and free soda by checking under the crowns of the 300ml glass bottles.

Singer John Blaq was appointed as the campaign ambassador for the new promotion.