Opinion: How to create an effective Company Profile for your business

By Silver Kayondo

An effective Company Profile clearly and confidently highlights the strengths of your company in a clear, concise and correct manner. Profiles vary in length and content depending on size of the company and sector of operation.

A company profile is important for your business because it offers an opportunity for prospective clients, potential partners and the general public to know more about your business. It can also serve as a marketing and sales pitch for your team. It is always better if the business founder writes the content for Company Profile because he/she is the vision-bearer for the business.

Here are some tips on how you can create an effective Company Profile as part of the branding strategy for your business;

• State the basic information about the business- such as name, vision and mission, product/services description. In this segment, state your value proposition and distinguishing factors that make you better than your competitors, such as cost/price, efficiency, quick turnaround time, prime location, etc.
• Include your physical address, website link, social media pages and contact address in your profile to enable conversion of potential clients into actual clients. Make it very convenient to be contacted.
• Constantly revise and update your company profile. Check for any grammatical errors and typos. Poor grammar and spelling mistakes can turn away customers.
• Choose powerful and impactful visuals such as pictures and videos for your profile. It is better if they flow in a story. Facts tell, stories tell. A picture is worth a thousand words!
• Include a downloadable PDF of your Company Profile on your website to enable some clients access a digital copy if they want to access it.
• Include awards won, affiliations, memberships and certifications (if any) to build client trust and confidence in your business.

Week’s tip: Always consult your clients before listing their identity and work in your client portfolio/testimonial because some of their work might be subject to confidentiality and non-disclosure obligations.

Next week, we shall discuss some tips on how to handle rejection in business. Make today matter!

Silver Kayondo is a commercial lawyer, technology enthusiast, venture capital advisor and Fourth Industrial Revolution evangelist.

Twitter: @SilverKayondo Email: lawyerkayondo@gmail.com