Over time, Ugandans have treated money with so much seriousness, reserving it for meetings and business-related appointments, leaving little to pick out in the day for themselves, hence the coinage; Monday Blues.
Following such a background, MTN Uganda has entered a partnership with Nalya based Cinema Magic to provide tickets at half price on Monday’s specifically in bid to kill the boring start of the week for its subscribers.
MTN Uganda made the announcement during the launch of the long awaited sixth Mission Impossible, titled ‘Fallout’ last week.
“Mission Impossible has become one of the most revered action franchises of the modern era. Their movies are action packed, thrilling and exhilarating, something that resonates with our MTN Pulsers who live with no fear, just like Tom Cruise” said Hellen Kirungi, Youth Segment Manager at MTN Uganda.
“For all our MTN Pulsers we shall be giving out free tickets and discounts so that they can also have a chance of viewing Mission Impossible ‘Fallout’ with their friends” said Hellen Kirungi.
MTN Pulse is the official community for the young that gives Ugandans the power to be themselves, overcome their fears so they can unleash their potential and live life with #NoFear. To join, one can dial *157# on their phone or register online.
Through its superior network and ability to connect, MTN Pulse has offers that empower the youth, with among others, data bundles, music streaming, video uploads, games and career placement.
On behalf of Cinema Magic, the Marketing Manager Ms. Isabel Muheirwe, stated that over the years they had noticed that the tradition of watching movies only on Friday and Saturday was limiting people’s ability to enjoy having fun and they were looking at changing that.
“Research has proven that 80% of the corporate or probably the working class and university students start the week off on a low note or what is known as ‘Monday blues’. With this partnership, we want to encourage a life of no limits thanks to the ‘Cinema Magic & MTN Pulse Mondays’ promotion” said Isabel.
Cinema Magic, which is the first and biggest 3D cinema in Uganda, is a hub for cinema goers as their quality of sound, crystal clear screens and ambient facilities – which includes free Wi-Fi – offers a conducive environment for a relaxed evening of movies.
About Mission Impossible
Tom Cruise is back as Ethan Hunt in another epic Mission Impossible movie titled ‘Fallout’, the sixth entry in the long-running film series. In the movie produced by Paramount Pictures, Ethan Hunt and the IMF team join forces with CIA assassin August Walker to prevent a disaster of epic proportions. Arms dealer John Lark and a group of terrorists known as the Apostles plan to use three plutonium cores for a simultaneous nuclear attack on the Vatican, Jerusalem and Mecca, Saudi Arabia. When the weapons go missing, Ethan and his crew find themselves in a desperate race against time to prevent them from falling into the wrong hands. As they say, the rest is history. For all movie lovers and Mission Impossible / Tom Cruise fans, you know this is another ‘katandika butandisi’ movie not to be missed!