Sports Broadcasting Ltd acquires Uganda Premier League rights

A new company, Sports Broadcasting Limited has acquired the major commercial and media rights for the Uganda Premier League (UPL), FUFA Big League and the FUFA Uganda Cup. 

The development was announced on Thursday during a function in Achwa Hall, Serena Hotel, Kampala. It comes after Tanzania based Azam TV communicated that they will not renew their contract with UPL which ends in May.

Dennis Mbidde, the managing director of the new company said the four year deal which starts from 1st June 2018 ending 31st July 2022 is valued at about Shs 10.8 billion.

"In the last decade, FUFA management has done a commendable job with professionalizing football in Uganda. We are now moving onto the next phase of commercialising football and television is a great place to start.  I applaud FUFA for taking the bold step in offering these rights to a Ugandan Broadcaster and look forward to a fruitful partnership that will unpack a world of benefits for both the sports and fans," said Mbidde.

Fufa President, Moses Magogo said he was delighted to have a Ugandan company snap up these rights because it will cover three competitions.

The Chief guest Godfrey Kiwanda Suubi, minister of state for Tourism, Wildlife and Antiquities also  thanked the FUFA President and the people who have been instrumental in bringing sanity in sports.

"I congratulate sports broadcasting for this milestone," he added.

Mbidde assured Ugandans that all the 240 games of the Uganda Premier League will be watched from the comfort of their homes, work places and hangouts. Currently the Uganda Premier League has 16 teams.

According to the break down the UPL clubs will share Shs 2.1 billion (US$600,000), Big League Clubs Shs 252 million (US$70,000) and Uganda Cup Shs 288 million (US$80,000)  every year for the next four years.

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