Crown Beverages, FUFA ink Shs 500 million deal
Crown Beverages Limited (CBL), the bottlers of Nivana packaged water have officially signed a memorandum of understanding in which Nivana will become the official water partner to FUFA.
The Shs 500 million partnership announcement that was made at the official signing ceremony held at FUFA House in Mengo will cover all the Uganda National Teams.
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Speaking at the ceremony, Timothy Luzinda, the head of Marketing Crown Beverages said that, as a Ugandan brand, Crown Beverages takes pride in being involved in activities and initiatives that speak directly to the passion points of its customers, like sports, entertainment, music among others.
"Ugandan football is at the heart of all Ugandans whether or not they are avid sports lovers. Additionally, for a long time now, we have been at the forefront of supporting Ugandan football as and when need arose," Luzinda said.
"Today however, we go a step further in legitimising our support through a long-term partnership with FUFA, that will see our Nivana brand become the official refreshment partner for the next three years."
FUFA president, Moses Magogo thanked CBL for its continuous support towards Ugandan sports, noting that the company was the first partner of beach soccer when the game was still in its infancy stage.
"Nivana has always been a partner of the association, this step is however key in formalizing the existing relationship and in setting terms of agreement for both of us," said Magogo.
He said FUFA has partners from different industries and sectors, however, the one with Nivana is one of a kind as it provides all the national teams with a unique product that is relevant for their health daily.
"As the old saying goes, Water is Life, and what Nivana is doing - giving life to players," he said.
The teams under FUFA which will benefit from the partnership with Nivana include Uganda Cranes, the Crested Cranes (Women’s National Team), Hippos (Boys under 23 Years), Kobs (Boys under 17 Years), Cubs (Boys Under 15 Years) and Sand Cranes (Beach Soccer National Team).
